Many businesses believe they have a marketing problem. In reality, they have a marketing structure problem. They invest in content marketing. Or they increase paid ad spend. Or they try influencer marketing. But they rarely connect these components into a cohesive digital marketing strategy. Without structure, marketing feels expensive and inconsistent. With structure, marketing becomes scalable. Marketing Is a System. Not a Collection of Tactics Modern digital marketing is b

In today’s digital-first world, your restaurant website design is no longer optional. It is your storefront before the storefront. Before guests walk through your doors, they visit your website, check your Instagram, read your reviews, and decide whether your brand feels worth their time and money. At Spark Media, we work with restaurants every day, and one thing is clear: restaurants with strong branding and optimized websites consistently outperform those without them. If y

Influencer marketing is one of the most successful digital marketing channels for brands in 2026, but one thing has always left marketers scratching their heads: how much does it cost to hire an influencer? Inc Magazine’s latest report has the answer, but it’s not what you think and understanding the cost benchmarks can help brands create smarter marketing campaigns and boost ROI. Why Influencer Pricing Is So Unpredictable The thing about influencer pricing is that it’s not f